In the year that both Apple and Google brought Augmented Reality content development to their devices and Sony ran TV advertising for PlayStation VR, it was evident that AR and VR was more than a passing phase. Facebook announced a standalone VR headset Oculus GO and Microsoft expanded its Hololens system to enable a six pack of low-priced VR headsets. In the slipstream of sector confidence brands continued to explore the medium, record results and measure experiences. Learn how brands are using AR and VR to create valuable consumer engagement and how this will impact your go-forward strategy and campaign activity.
Sheridan Screen Industries Research and Training Centre (SIRT) Presents:
Business of VR/AR for Screen-Based Industries
Please join CASO (Computer Animation Studios of Ontario) with SIRT for a full day of active sharing of learning, hands-on with test materials, content solutions and potential business partners, (including company testing booths), along with several panels on business development and commercial research opportunities.
Discussion subject areas would include:
Critical importance of partnering/collaboration; how to work with the ecosystem
Full VR/AR workflow, and where to identify a need for a partner
Technology funding and market delivery
Live interactive demos of current VR and AR technologies/tools and content creation experiences (e.g. Ontario’s BRIO software, a unique drag and drop, cloud-based VR platform to create, present and share interactive VR experiences);
Showcase of SIRT library of VR/AR research and demonstrations;
In-depth spatial VR Audio demonstration and discussion;
Augmented Reality business opportunities.
CASO is a non-partisan, not-for-profit industry association committed to supporting Ontario’s animation and visual effects industry, through advocacy, professional development, and marketing initiatives.
CASO members’ tickets are complimentary: non-Members $24 per ticket – Registration is mandatory: Click here to register
VRTO – one of Toronto, Canada’s largest virtual reality meetup groups, presented the January 14th 2016 supermeet featuring various presentations and panelists from the top VR companies in the city. It was a sold out event with over 120 attendees, and 15 volunteers!
The first of these presentations looked at the theme of Natural Virtual Reality Interfaces: Keeping a strong immersion & sense of presence. Dale Rosen presented his 3DUI – Three-Dimensional User Interfaces. The project consisted of a set of three 3D widgets – switch, lever and potentiometer that can be manipulated by natural hand motions using a Leap Motion mounted on the front of an Oculus DK2.
These simple 3-dimensional user interfaces can easily be embedded in any virtual environment. There was also a demo of how the virtual interface can be tied to the physical world, switching on an off an LED on an Arduino using the Leap Motion, Unity and Oculus Rift combination.
The master of ceremonies for the evening – Perry Voulgaris – hosted a panel with:
Creative Director – Secret Location
Creative artist with twenty years professional experience in a variety of related media – creating interactive and immersive experiences.
Associate Technical Director – Secret Location
VP Convergent – Smokebomb
19 years creating, planning and developing interactive media projects, primarily for the film and TV industry.
J. Lee Williams
Director of Stuff and Things – OccupiedVR
An award-winning VFX + animation director with many alter egos: illustrator, comic book artist, animator, flash developer, VFX director, film producer and his main role as commercial and film director
Perry Voulgaris (Moderator) Chief Business Development – AWE
Over 25 years in media, sports and entertainment, 20 years in digital media, 15 years executive management: leading teams in the delivery of successful media, sports and entertainment properties.
…discussing current projects, funding strategies, and a look at the tools for 2016 content creation.
Virtual + Augmented + Peripherals Showcase Area
Samsung Gear VR, Oculus Rift and Leap Motion demos
Augmented Reality: 4D Augmented reality demo – showing great examples of Augmented Reality with a model of the living, pulsing, heart in AR, as well as a model of a human male/female in AR.
Shok Kreative showed their new 360 immersive video:
GRAFFITI ALLEY | AN IMMERSIVE VR SHORT
Graffiti Alley is a short Virtual Reality film opening in a colorful graffiti riddled alley where the graffiti comes to life bit by bit. Eventually a Graffiti Girl trapped in a colorful 2D Graffiti World comes to life.
She discovers the world existing in three dimensions just outside of her reach and breaks through the barrier. She explores it with wonder and curiosity which eventually erodes into confusion and fear which drives her back into the safety of her colorful simple world.
CAST | CREW
Graffiti Girl | Ann PirvuWriter/Director | Isaac Rayment 360 Camera/DP | Terry MyersStitch Master | Stitch Master BSpecial FX/Animation | Isaac RaymentOriginal Sound Score/Sound Design | Matt Redman
Here was the complete schedule:
7:00p – Demos
7:15 – Video Greeting from VRTO founder Keram Malicki-Sanchez + Featurette about L.A. Augmented Reality artist Daniel Leighton
7:35 – Opening remarks, key news details
7:40p – Dale Rosen presents 3DUI
8:00 – Soft break, light refreshments, demos
8:20 – Panel Discussion
8:50 – Moderated attendee announcements
9:00-9:45pm – Demos til close
VRTO will also be hosting a meetup for anyone attending VRLA Winter 2016 – January 24th in downtown Los Angeles. Stay tuned for that meetup!
Don’t forget to follow VRTO on Twitter and Instagram at@vrtoronto for around the clock updates. You can also use hashtag #vrtoronto across all social media.
Special thanks to Murray Mckercher and Brightlane.ca for facilitating the location.
Attendance is free to all VRTO Meetup Group Members. RSVP is required.