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IAB Presents: Business of Digital: AV/VR

March 7, 2018 @ 8:15 am - 12:30 pm EST

Business of Digital: AR/VR The Brand Experience

In the year that both Apple and Google brought Augmented Reality content development to their devices and Sony ran TV advertising for PlayStation VR, it was evident that AR and VR was more than a passing phase. Facebook announced a standalone VR headset Oculus GO and Microsoft expanded its Hololens system to enable a six pack of low-priced VR headsets. In the slipstream of sector confidence brands continued to explore the medium, record results and measure experiences. Learn how brands are using AR and VR to create valuable consumer engagement and how this will impact your go-forward strategy and campaign activity.


March 7, 2018
8:15 am - 12:30 pm EST
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IAB Canada (Interactive Advertising Bureau of Canada)
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SIRT @ Pinewood
225 Commissioners Street, Stage 10
Toronto, ON M4M 0A1 Canada
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Event listings are free (write to events at virtualreality dot to) if provided within 2 weeks of the event. Rush listings may be added for a nominal $20 fee.

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